Intelligence

Everything individuals & businesses need to know about setting, planning, and achieving overall business goals: market and user research, customer interviews, customer journey mapping, buyer personas, analytics and goal tracking, tools, templates, worksheets, business KPIs, and examples.

Keeping Users Focused and Increase Their Attention Spans

Once you have successfully captured the attention of your users, you need to understand how to hold on to it and prevent them from tuning you out.  People have developed both conscious and subconscious mechanisms to literally filter out sensory input they deem of little value. Here are four effective techniques you should incorporate into …

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The Buyer’s Journey – Converting Strangers To Customers

Think about the last time you bought a product. There was a time you didn’t know that product existed or that service provider existed, and you ended up paying for it. You went through something that’s called The Buyer’s Journey, even without being aware of it. In this article, we’ll be sharing exactly what The …

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Doing the Most with Google Analytics – Tips, Tricks & Best Practices

Continued from: Google Analytics Multi-Channel Funnel and Attribution Modeling Reports Google Analytics is a powerful tool, and by now, you may be wondering how to understand all of these reports and extract data that is useful and relevant to your business. To help you get started, here are 10 easy tips and tricks you can use to …

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Online Buying: How Shoppers Are Using Social Media

We’ve seen some tectonic shifts in shopper behavior over the past 20 years. From the rise of e-commerce and the continuing collapse of brick-and-mortar traffic to growing shopper promiscuity and demand for personalized experiences, the shopping environment has ripened for social media. We see it in the investments that advertisers are making — ad spending …

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