Everything in our environment was designed and built with our psychology in mind. You probably don’t even realize it, but the lights in your office emit a cool-colored light because cool-colored lights have been demonstrated to make people more alert. If the walls and other components of the interior are blue too, that might not …
Why is branding important? Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, …
The importance of branding: Why branding matters Read More »
A radio show I listened to recently had a presenter interviewing a guest artiste. In rounding off the interview, she put forth this question to him: “Why should my listeners care to listen to your music? What differentiates you?” Though he muffled some answers, I wasn’t really convinced if he really knew what makes him …
Tips To Consider Before Choosing Your Brand’s USP Read More »
Today, personal branding is a very essential part of an individual’s career. It helps an individual establish their name as a thought leader in their industry. Personal branding also has to do with how people perceive and remember you. According to InfluencerMarketingHub personal branding is: the unique combination of skills, experience, and personality that you want the …
Rebranding is an essential and oftentimes difficult decision to make as a business. So, how do you know it’s time to rebrand your business? What is Rebranding? Rebranding is a marketing strategy that has to do with changing the corporate image of an organization. A business cannot be run the same way forever, like the …
