A radio show I listened to recently had a presenter interviewing a guest artiste. In rounding off the interview, she put forth this question to him: “Why should my listeners care to listen to your music? What differentiates you?” Though he muffled some answers, I wasn’t really convinced if he really knew what makes him …
12 Tips To Consider Before Choosing Your Brand’s USP Read More »
Today, personal branding is a very essential part of an individual’s career. It helps an individual establish their name as a thought leader in their industry. Personal branding also has to do with how people perceive and remember you. According to InfluencerMarketingHub personal branding is: the unique combination of skills, experience, and personality that you want the …
The logo is central to your brand identity design. It’s the piece of your brand identity that people will be exposed to the most. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand. Let’s take a look at some characteristics …
As a brand identity designer, I meet clients with varying attitudes toward branding. Some are excited. These gung-ho clients know that a strong identity can improve their already-great organization. They’re ready to dive in. But there’s another kind of client I love, too: the cautious ones. They worry that changing their image will make them look …
It’s important to note that, our brand strategy is more than your logo, brand color, name or brand color, it is a plan that identifies what your brand stands for, how you want to build and grow your brand. In this article, I will be sharing 4 branding strategies companies should adopt in 2020. Let’s …
Branding Strategies Companies Should Adopt In 2020 Read More »