Branding

The importance of branding: Why branding matters

Why is branding important? Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, …

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Tips To Consider Before Choosing Your Brand’s USP

A radio show I listened to recently had a presenter interviewing a guest artiste. In rounding off the interview, she put forth this question to him: “Why should my listeners care to listen to your music? What differentiates you?” Though he muffled some answers, I wasn’t really convinced if he really knew what makes him …

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Tips on How To Boost Your Personal Brand Online

Today, personal branding is a very essential part of an individual’s career. It helps an individual establish their name as a thought leader in their industry. Personal branding also has to do with how people perceive and remember you. According to InfluencerMarketingHub personal branding is: the unique combination of skills, experience, and personality that you want the …

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