Boosting Your Personal Brand Online

Today, personal branding is a very essential part of an individual’s career. It helps an individual establish their name as a thought leader in their industry. Personal branding also has to do with how people perceive and remember you. According to InfluencerMarketingHub personal branding is: the unique combination of skills, experience, and personality that you want the …

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Is branding gross?

As a brand identity designer, I meet clients with varying attitudes toward branding. Some are excited. These gung-ho clients know that a strong identity can improve their already-great organization. They’re ready to dive in. But there’s another kind of client I love, too: the cautious ones. They worry that changing their image will make them look …

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