William Shakespeare is the shorthand we use when we want to describe a great writer. He stands for the pinnacle of writing ability. One reason is that he mastered the art of writing for completely different audiences. He appealed to the ultra elite, to regular theater-goers who never missed a performance, and to the illiterate …
Blog like Shakespeare: Writing for Three Audiences Read More »
More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. This means that, in 2021, using Instagram for business is a no-brainer. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops …
Social media gives the average Nigerian more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media platforms. Over 50% of Nigerians spend more than an hour each day on social media, and during this time, users find and share information about brands to make smart …
As a vegan, my food choices are very limited. I recently visited Berlin for the first time and finding a vegan restaurant was one of my main daily activities. You guessed it! I hung out a lot with the Google Maps search bar. I would open Google Maps and just type ‘vegan restaurants’. A list …
Using Google My Business to Attract More Customers Read More »
Now, let’s explore some tools you can use to monitor your SEO performance. In addition to Google Analytics and Google Search Console, there are a number of tools on the market. Here are some of my favorites: HubSpot HubSpot is a “stack” of marketing, sales and CRM software that helps you track and nurture website …
Lead generation in sales, so crucially important yet for some, it’s confusing and frustrating. Generating consumer interest is something one has to do as a sales professional but it’s a skill that eludes some. Leads generation is a tricky business, relying on both analytical intelligence and emotional intuition. Lead generation involves converting prospects into customers …
Best Techniques for Lead Generation and your Sales Funnel Read More »
Once you have successfully captured the attention of your users, you need to understand how to hold on to it and prevent them from tuning you out. People have developed both conscious and subconscious mechanisms to literally filter out sensory input they deem of little value. Here are four effective techniques you should incorporate into …
Keeping Users Focused and Increase Their Attention Spans Read More »
Measurement is the key to optimizing any process, and marketing campaigns are no exception. When you establish and measure key performance indicators (KPIs) for your marketing campaigns, you can clearly see what works and what doesn’t. You can then direct your marketing dollars toward the most effective campaigns to achieve marketing success. Here are some of the …
Marketing Effectiveness – How to Measure for Success Read More »
Sterling Bank may not be Nigeria’s most popular bank but it has crept into our consciousness all thanks to a now viral (sadly deleted) tweet shading 4 big banks. All but GTB have fired back but 16,000 tweets later, what can we learn from #bankwars? To steal the spotlight from your competitors, take a swipe …
#BankWars: Biggest Lessons from Sterling Bank’s Epic Shade Read More »
During the just lifted lockdown, I ordered food from a restaurant several times and this was made possible because they have a website. Imagine how many customers they would have lost if they were not found online. It would have been a huge loss for them. Dear reader, I know you might be reading this …