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Social Media Changes the Way Consumers Shop

Social media gives the average Nigerian more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media platforms. Over 50% of Nigerians spend more than an hour each day on social media, and during this time, users find and share information about brands to make smart …

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Best Techniques for Lead Generation and your Sales Funnel

Lead generation in sales, so crucially important yet for some, it’s confusing and frustrating. Generating consumer interest is something one has to do as a sales professional but it’s a skill that eludes some. Leads generation is a tricky business, relying on both analytical intelligence and emotional intuition. Lead generation involves converting prospects into customers …

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Keeping Users Focused and Increase Their Attention Spans

Once you have successfully captured the attention of your users, you need to understand how to hold on to it and prevent them from tuning you out.  People have developed both conscious and subconscious mechanisms to literally filter out sensory input they deem of little value. Here are four effective techniques you should incorporate into …

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Marketing Effectiveness – How to Measure for Success

Measurement is the key to optimizing any process, and marketing campaigns are no exception. When you establish and measure key performance indicators (KPIs) for your marketing campaigns, you can clearly see what works and what doesn’t. You can then direct your marketing dollars toward the most effective campaigns to achieve marketing success. Here are some of the …

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