Website personalization relies on data to optimize the content on a website to cater to a particular visitor. Whether a returning or a new user, they get a custom experience rather than a broad one. Optimizing your content with personalization allows for audiences to interact with the most applicable content for them, thus creating a …
Everything in our environment was designed and built with our psychology in mind. You probably don’t even realize it, but the lights in your office emit a cool-colored light because cool-colored lights have been demonstrated to make people more alert. If the walls and other components of the interior are blue too, that might not …
Why is branding important? Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, …
The importance of branding: Why branding matters Read More »
FacebookTwitterLinkedIn Like you, your website can’t properly do its job when it isn’t at it’s healthiest. Websites need regular care and maintenance to ensure that the platform core and contributed modules or plugins are being updated with relevant security updates. Maintaining your website’s health is an ongoing, consistent task, otherwise, your website may be at …
Your website, in many cases, is the entry point for the majority of your audiences. It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. It is perhaps the most important asset to further your mission and accomplish your organizational goals, …
4 Things Large Nonprofits Miss When Redesigning their Website Read More »
