15 Web Design Definitions You Need to Know

Several companies are always looking to do a website redesign over time because new website elements and themes are always sprouting every year. Nonetheless, embarking on the redesign of the website may seem overwhelming due to technical terms used by experts. It’s like hearing a doctor talk about pharyngitis, only to later discover He was talking about Sore throat.

So if you are not familiar with the latest tech and design language, talking to your web designer or developer can be intimidating and frustrating. Hopefully, this article will help you feel more prepared as you begin to meet with prospective agencies (like Epower) for your next big redesign.

1. Backend

The back end of a website is the part hidden from view of regular website visitors. The back end generally includes the information structure, applications, and the CMS (Content Management System) controlling content on the site.

2. Frontend

The front-end is basically the opposite of the back-end. It’s all the components of a website that a visitor to the site can see (pages, images, content, etc.) Specifically, it’s the interface that visitors use to access the site’s content. It’s also sometimes referred to as the User Interface.

3. Content Management System (CMS)

A software system that is used to edit the content on your website. This allows you to log in to the “back end” of your website to edit the text and images. Some examples include WordPress and Drupal. A CMS is designed to simplify the publication of website content, without requiring technical knowledge of code.

4. UI (User Interface)

UI means, to control the interaction between user and computer with a textual/graphical/auditory interface.

5. UX (User Experience or User Experience Design)  

An element of design that includes and addresses all aspects of a user’s interaction with a product or service. If UI is what you see, UX is how it works.

6. Domain Name

A unique name that identifies a website. Each website has a domain name that is used to access the website. For example: www.epower.ng
Domains can be purchased with any combination of letters, hyphens (-), and numbers. Depending on the extension (.com, .net, .org, etc.), a domain can be anywhere from 26 to 63 characters long.

7. Hosting

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted or stored, on special computers called servers.

8. CSS

Cascading Style Sheets (CSS) are the code that developers use to designate how a web page should be presented to visitors. It formats the look and feel of your website, and sets global styles for fonts, colors, buttons, hover states, images, menus, etc.

9. Call to Action (CTA)

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” CTAs are designed to move a visitor from one page to the next and persuade them to take an expected, predetermined action. (e.g. Download a Whitepaper, Register for a Webinar, Contact Us, Learn More, etc.).

10. HTML

Hypertext Markup Language (HTML) is the markup language that is used to construct web pages and display content like text, images, video and links on the web.  It’s often used in conjunction with other languages that allow the web developer to add functionality, such as CSS, PHP and JavaScript.


Stands for HyperText Transfer Protocol. HTTP is a set of rules for transferring hypertext requests between a web browser and a web server. HTTPS stands for HyperText Transfer Protocol Secure. Like HTTP, it’s a set of rules for transferring hypertext requests between browsers and servers, but this time it’s done over a secure, encrypted connection.

12. Landing Page

Technically any page of your website that a user lands on directly from a search result, marketing email, social media post or online advertisement, but it is typically a standalone page created for a specific campaign. They are designed with a call to action, with the goal of converting leads (e.g. getting visitors to fill out a form, download an eBook, etc.).

13. SEO – Search Engine Optimization

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results, Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

14. Cache

Data stored on your hard drive of recently used information for easy and fast access. For example: web browsers use cache to store pages, images, and URLs of recently visited websites – effectively reducing website load times. Now, instead of downloading pages and images each time you visit a website, your browser has access to a cache.

15. cPanel

cPanel is a web-based control panel that is used for managing your web hosting service accounts. It provides you with the tools that you need in order to successfully create, administer, and manage your websites using your favorite web browser.
The software allows you to set up email accounts, create FTP accounts, setup up CDN’s, create domains and sub-domains, and plenty of other things that you need to successfully run your websites.
Basically, cPanel is a handy tool that you need to ensure that your web hosting experience is as comfortable as it can be. Because without it, managing a website will be stressful and difficult at best.


We believe those terms will help you get a good start and help you relate better with your web developer. If you need any help with your website or would like to build one from scratch, please get in touch with us: we build amazing websites & apps that attract more buyers, rank on Google & help your business grow.

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