Creating or generating topics is one of the most difficult aspects of content marketing. Even for the most creative writers, trying to come up with new and interesting content topics can be a struggle. Sometimes, it feels like there is nothing left to say, but really that is not the case. What you really need is to get inspiration to create good and relevant contents.
So if you are battling with coming up with fresh, authentic and relevant contents, you are on the right page. In this article, we will be sharing with you 5 Amazing Sources of Inspiration for Great Content Marketing Topics.
Let’s get started!
1. Bad Customer Review
According to eMarketer research, online reviews are by far the most trusted source of business information. Every business will receive some bad reviews: you simply can’t please everyone. Reading a bad review about your business can be disheartening but it can also be a blessing in disguise.
It is easy to ignore but responding to a bad review not only shows the one frustrated customer you care, but it also shows everyone who is reading the review, especially to your potential customers. You can create relevant content and address pressing issues on your company’s blog or social media pages.
2. Your Competitors
Another content marketing inspiration is knowing who your competitors are is important what exactly what your competitors are doing. Follow your competitors and see what they post, and which of their posts get more engagement. Generate your content and make it your own uniquely.
3. Your Customers
Your customers are an extremely great source for social media and blog post topics.
You can use surveys and contact forms to get content marketing contents from your customers. So when you see similar questions asked you can include the questions and answers in your Frequently Asked Questions (FAQ) page and can also go further to do videos and blog posts on some of the questions asked, this would spark engagement as customers can easily relate with the content.
4. From Your Industry
You can get content marketing topic inspiration from the latest happenings in your industry, this would showcase your business as credible and relevant.
5. Social Media Trends
By observing the types of conversations your target audience are engaging in, you will have a better understanding of what your target audience is interested in and this would enable you to develop content topics or subjects that will resonate with your audience.
Content marketing is an inexpensive and effective way to reach potential clients and serve current customers. Your priority is to provide contents that will bring new customers and also strengthen the relationship you have with your existing ones.
Most definitely, this list is not exhaustive, there are many other inspirations for great awesome content topics. But with these content marketing inspirations shared you should be able to come up with great topics that would increase engagements on your platforms.