Are you ready to get started with Instagram paid ads? Then, this article is a MUST read for you.
In this article, we share 7 things you need to do to get the best results from Instagram paid ads.
1. Choose the right objective
Instagram allows for 3 types of ads:
- That links to your website
- That links to your profile
- That links to your direct message (DM)
So, depending on what you’re trying to achieve, ensure you choose the right ad goal.
2. Your creative should not contain a lot of text
Ensure that the image you’re using for your ad doesn’t contain a lot of text. If you want to put text, put it in the caption. But the image itself, if it has a lot of text, Instagram will not show it to a lot of people
3. Include a call-to-action
Ensure that your caption contains a call-to-action. You need to tell people what to do. If the goal of your ad is for people to follow you, put it in the caption. If you don’t tell people what to do, many of them will not do anything.
4. Test with your existing audience
Before you decide to sponsor a post, first post it to the people that are already following you, see what the response is like. Check the number of likes, comments, saves so you know if it is engaging enough to actually attract strangers.
5. Start with a small budget
Start with a small budget, then scale up if you are happy with the results. If your budget is $100, don’t just spend the $100 immediately. You can first test it out with $10 for 2 days and see how it does. If you are happy with it then you can go all the way with your remaining budget.
6. Targeting is very important
Ensure your ads are being shown to the right people, right age, right location, and right interest. Targeting is key, so you don’t waste your budget.
7. Test! Test!! Test!!!
Always be testing. Try out different targeting options. See what works and then scale your ad based on the results. We hope you found this article useful.