With the fast-paced growth in the space of digital marketing, there is an ever-increasing demand for skilled digital marketing professionals. Although, education, training, and certifications will qualify you as a digital marketer. However, the ability to display high command of certain soft skills will make you stand out among your peers in the industry.
It’s lockdown period due to the COVID-19 pandemic and this is a great time to learn some of the skills (both soft & hard skills) that are required of a digital marketer.
1. Communication Skills
To digital marketers, communication goes beyond being able to speak decent English, there is the need to disseminate the correct message passed from the client and to also convey your great idea to your team members before the execution process begins.
To work on your communication skill this period, do the following
- Make sure you are understood whenever you are communicating with people
- Maintain eye contact
- Develop your listening skills. Become an engaged listener
- Simplify your message
2. Multitasking Skills
Without the ability to multitask well, you will be inefficient as a digital marketer and what should not be a great deal would eventually stress you out.
The idea is to work smart, not work hard. Devote time to figure out how to do things differently, using more simpler methods. The ability to do this will provide you enough time and ultimately.
With so many aspects of digital marketing and so many little niche areas, the ability to crave more knowledge about how it all fits together will truly make you better at whatever aspect you choose to specialize in.
4. Social Media Management Skill
You need this skill to help businesses manage their social media pages, also to help them run successful ad campaigns on their social media accounts. You can learn this by reading articles, registering for a social media management course and also by practicing whatever you are learning on your personal social media accounts.
5. Content Writing
According to Backlinco, content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts.
To learn this skill, you can do the following:
- Enroll for a content writing course online
- Open a free blog
- Write frequently
- Write on trending topics
- Use writing tools e.g. Grammarly
6. Email Marketing
Run test mails, create a list of emails of friends and see the open rates, click rates, etc.
Every day, more businesses are willing to invest in having a presence online as well as maintaining a reputable presence in order to maintain their goodwill as well as increase revenue.
This has drastically increased the demand for skilled and committed digital marketers. You will do well in your career as a digital marketer if you work on yourself to develop or improve the skills mentioned above and more.