Today, having a digital marketing strategy is an essential part of the entire marketing strategy of a business. Small business owners need to understand that digital marketing is no longer secondary to traditional media and it is a great way for them to reach a wider audience.
One of the most common mistakes business owners make in digital marketing is underestimating the amount of effort that it will actually take to make an impact online. Some think all they need to do is build a website or open social media accounts and order will start rolling in.
In this article, we’ll be sharing 5 Common Mistakes Business Owners Make In Digital Marketing.
1. Speaking to the Wrong Audience
It is great to market to a lot of people to gain exposure but it is also unproductive marketing to everyone. Note that more does not really mean better, most especially when you are communicating to the wrong audience. It is very important you know your target audience and communicate messages that they will find attractive and inviting.
2. Chasing not Attracting
Another thing small businesses do wrong is chasing their customers by continually pushing a product or service out in the faces of their audience. When you chase, what you do is that you push your prospects away because you approach them with desperate energy. Successful marketers create systems that are designed to educate and attract.
This is where inbound marketing can come to play. According to Wikipedia
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding.
3. Ignoring Critics
A way to demonstrate a high degree of brand integrity is to answer online complaints timely and properly. Your brand should see complaints as an opportunity to improve and be better. Customers can interpret the removal of negative comments as an attempt to dodge serious shortcomings in the brand’s customer experience.
4. Not Having a Digital Marketing Budget
Investing a small amount of money in social media or search engine ads can increase traffic to your website or physical location. Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money.
5. Failing to Track Results
Digital marketing campaigns fail when not monitored effectively. Monitoring your digital marketing results is an important step in knowing whether your strategy was successful or not.
As a small business, marketing your business online can sometimes be stressful and intimidating as well, but if you avoid these mistakes mentioned above, be sure your efforts would be more productive.