The logo is central to your brand identity design. It’s the piece of your brand identity that people will be exposed to the most. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand.
Let’s take a look at some characteristics highly effective logos exhibit:
1) Simple Outlook:
When it comes to designing logos, a lot of ideas and concepts start flying around. if one is not careful at this stage, the outcome of the process will be a logo with several components that don’t represent the brand effectively. good logos are simple, iconic, self-explanatory, and straight to the point.
2) Interesting Shapes and Symbols:
Logo design is all about visual communication of a brand’s voice. The art of creating effective logos entails both knowing what you want to say and which visuals elements can say that. Certain elements evoke certain emotions. Of course, you’re free to create your own original abstract shapes to convey something more unique. You can even mix and match parts of a shape to customize it. in all, know that Each shape represents a different characteristic. your logo’s shape should match the characteristics you want your brand to display.
3) Attractive color palette:
Just like shapes, each color has its own emotional connotations. Often these meanings are fairly universal because they’re based on things we see in the real world. Red, the color of blood, evokes feelings of urgency and alertness. Brown, the color of trees and wood, evokes nature and land. And it’s a pretty safe bet that people all over the world associate yellow with the warmth of sunshine, and green with good health.
Your color palette should also be simple, with only 1 to 3 primary colors. Knowing a bit about the emotions conveyed by certain colors can help you select the right ones.
4) Professional typography:
Fonts are powerful. The most famous fonts are recognizable even when taken out of context. You’ll want a single primary typeface to lead your brand design, and it should work well with your logo and your color palette. It should also, like your logo and color palette, be simple.
Of course, you’re allowed to improvise if you know how to do it effectively. The key is understanding why the best practices work, so you can justify bending the rules for your brand identity.