Social media has made it much easier and better for businesses to build and maintain good relationships with their target audiences. A common metric used in evaluating social media performance today is social media engagement.
In this article, I’ll be sharing 5 tips to increase engagement on social media.
1. Post Valuable & Relevant Content
If you want to increase engagement on your social media page, ensure you post valuable & relevant content.
If your content is of value to your target audience, they will engage with it.
You can decide the type of content to post by learning about your target audience (what they are interested in), your goal as an organization, etc.
2. Respond to Comments
Don’t ignore comments!
Make your audience feel engaged by responding to their comments. According to a Forbes article from social media expert Jay Baer: “A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much.”
Respond to comments, either good or bad. This will increase your audience engagement and it will show that you care about them.
3. Do Giveaways
Who doesn’t like freebies??? LOL.
We all love giveaways, in fact you can never go wrong with giveaways. Social media giveaways can give your brand’s awareness and engagement a big boost.
You can simply ask your audience to take a certain action to win a giveaway, you’ll be amazed how this will increase your social media engagement.
4. Ask Questions
When you ask your audience questions about a given topic, product, or service, it simply shows that you value their opinions.
Asking questions is a great way to spark up engagement on social media.
Here’s an example below. We asked our audience to help us pick a logo for our business.
5. Use Emojis
Boost your engagement on social media with emojis. According to Hubspot, Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent.
Also, be sure to not misuse these emojis, use them when necessary.
Social media engagement is one of the most effective ways of building trust and credibility between a business and its audience, which has a high chance of leading to sales. Be intentional about increasing your brand’s social media engagement today.